Photojojo is an online photography blog and store that helps make photography fun and unique, for its target audience—the millennials. Photojojo encourages you to see things different by putting a filter on it. These color filters are placed over your camera phone, SLR lens or flash. This campaign gives photojojo a clever tone of voice, attracting the target audience.
Skills: Concept Development, Interactive Advertising, Out of Home Advertising, Digital Design, Branding, Copywriting