Chicago and Grand Rapids are geographically close and already have a tourism related relationship, but there is an opportunity to expand this exchange on a deeper level. This campaign encourages residents and businesses to experience the greater culture and events of either city. Exchange builds an opportunity to share ideas, learn, grow, and to support one another in efforts to exchange community, culture, art, and education to create economic growth. This all happens through experiences being shared by sharing photos and stories on an app, that users will download as it is discovered.
Skills: Concept Development, Interactive Advertising, Out of Home Advertising, Digital Design, Branding, Copywriting, UX Design, Logo Design